Benecke

For nearly four decades, Benecke, a Dutch company specializing in continuing education for medical professionals, has been at the forefront of professional development. Since its founding in 1985, Benecke has empowered countless healthcare professionals through a diverse range of training formats — from intimate workshops to large-scale conferences — ultimately contributing to the quality of medical care throughout the Netherlands.

“Yablo has completely changed our participant support experience by bringing in clarity and accountability. Every incoming message is now promptly assigned to a specific owner, eliminating any guesswork about who should follow up.”

Navigating Customer Inquiries Efficiently

Providing an exceptional experience for training participants is at the core of Benecke’s mission. Attendees frequently reach out with questions about invoicing, event locations, and booking modifications. Ensuring timely, clear, and helpful responses is critical to maintaining Benecke’s high standard of service.

However, managing participant inquiries through a shared Outlook inbox proved inefficient. Without clear ownership of incoming messages, responses were often delayed—or worse, overlooked entirely. The lack of transparency made it difficult to track which inquiries had been handled and which were still pending.

Clynn Kraag, Managing Director of Benecke, explains:

“We’re a small company without a dedicated customer service team. Every team member — including myself — shares the responsibility of handling customer inquiries. That’s why we needed a solution that was intuitive, ensured full transparency, and kept everyone accountable.”

Clarity, Accountability, and Seamless Integration

To address these challenges, Benecke implemented Yablo, transforming the way they manage participant inquiries.

“Yablo has completely changed our participant support experience by bringing in clarity and accountability,” says Clynn. “Every incoming message is now promptly assigned to a specific owner, eliminating any guesswork about who should follow up. This streamlined process ensures that no inquiry slips through the cracks, providing our participants with the responsive and attentive support they deserve.”

Beyond improving communication efficiency, Benecke has leveraged Yablo’s built-in analytics to gain valuable insights into their email volume and response times. Unlike the manual and time-consuming task of tracking response performance in Outlook, Yablo provides pre-built reports that allow the team to effortlessly monitor key performance indicators.

Another crucial factor in Benecke’s decision was Yablo’s seamless integration with Microsoft 365.

“We previously explored Front as a possible solution,” Clynn notes, “but it required our team to constantly switch between Front and Microsoft 365. Yablo’s direct integration ensures a smooth workflow, eliminating disruptions and maximizing productivity.”

A Dramatic Improvement in Customer Communication

Since adopting Yablo, Benecke has experienced a remarkable transformation in customer communication. Missed inquiries are a thing of the past, and participants receive timely and consistent responses—ensuring a superior experience from start to finish.

“Since implementing Yablo, I’ve seen a dramatic improvement in our customer communication. Missing questions are now a thing of the past.”

By bringing structure, transparency, and efficiency to their email management, Yablo has enabled Benecke to continue delivering the outstanding support that has been their hallmark for nearly 40 years.

A Future-Proof Solution for Growing Needs

As Benecke continues to expand its training offerings, the need for efficient, scalable communication tools becomes even more critical. With Yablo, their team is now equipped to handle growing inquiry volumes without adding unnecessary complexity.

The increased visibility and structured workflows ensure that as the organization evolves, their customer service remains consistent, reliable, and efficient. By streamlining their email management, Benecke can focus on what truly matters — delivering high-quality education to medical professionals across the Netherlands.